The History of Gold

Gold has always captured our hearts and desires since its discovery. First being found in the ancient world, it was the Mesopotamians that started to forge gold into jewelry. This new ability to be able to shape and mold gold paved the way for how it is used today. As a natural response to its splendor and rarity, gold became a symbol of royalty and glamour in almost every culture that was able to obtain it. Its brilliance and resistance to tarnish made the precious metal an ideal jewelry-making product, and eventually a viable currency. In fact, gold was mostly responsible for creating the concept of money, with gold coins being created in 700 B.C.

Why We Love It

Who doesn’t love gold? Legends have been created around this metal. Empires have risen and fallen for its ownership. It is this passion that runs through our veins. When you come into Gems N Loans you are entering “North County’s largest public gold dealer”. Your gold is evaluated, tested and weighed in front of you…on scales certified by the County of San Diego…by our well-trained staff who have a true love for this precious metal.

Why We Buy Gold

Along with being visually stunning, gold has so much more value. With gold prices at a premium, now is the perfect time to sell! We are giving massive amounts of cash for gold in any condition, including scrap gold and dental gold. Markets fluctuate, economies will rise and fall, but gold maintains its value and has been on a steady rise. Gold is worth 60% more than it was 5 years ago. So here are just a couple of reasons to sell today…

• If you need some quick cash
• If you think the market might turn south
• If you need money for other investments
• If you just want to diversify your portfolio.

No matter the reason, we are here to buy at extraordinary prices.

What To Know About Selling Gold

Like diamonds, the purity of gold is measured in carats (K or ct). Gold is considered “pure” at 24 carats or 99% (or more) gold content. The purity of the gold is ‘marked’ onto jewelry by stamping or laser engraving. This acts as a quality control stamp. This is mostly done after the alloy is tested by a qualified testing laboratory or facility. Depending on which country the gold is produced, the caratage or fineness may be stamped into the item of jewelry. We go through great lengths to properly test all gold that is brought into our stores. Because of this, many customers who come in are shocked to learn the true value of their gold.

So be very weary when buying or selling gold. Don’t be fooled by some outfit on TV trying to scam you. Don’t mail off your gold, not knowing how much your gold is worth or how long it will take to get a check. You will never get an honest evaluation if you are not there for verification. Stop into any of our Gems N’ Loans locations today and get a free appraisal so you can cash in your gold within minutes!